← All filesStatus: delivered · live
CS-06 // Dossier
Subscription Funnel
A 3-tier membership was silently losing members to failed payments with no upsells and no drop-off visibility. Stripe-triggered recovery and multi-channel flows lifted retention 35%.
Exhibit // CS-06
R-02 · interface redrawn from the live build — zero client pixels
- Client
- R-01SEALED UNDER NDA. SPECIFICS WALK THROUGH LIVE. → BOOK
- Industry
- Recurring membership offer
- System
- Subscription Funnel
- Stack
- GoHighLevel · Stripe · Funnel design
- Trigger
- A payment fails, or a member hits a tier boundary
- Metrics
- Measured results
01 // The problem
Failed payments were silently ending subscriptions on a 3-tier offer — no dunning, no recovery. There were no upsells, and the owner had zero visibility into which tier members dropped off at or why.
02 // The system
Redrawn — no client data
The system
03 // The delta
Before and after go-live
Before
- Failed payments silently ending subscriptions
- No dunning, no recovery, no upsells
- Zero visibility into which tier members dropped off at
With the system
- +35% membership retention
- Churn revenue recovered automatically
- Clear drop-off visibility across all three tiers
04 // What got done
4 entries
- B-01Built a conditional-access funnel for the three membership tiers, gating content by active subscription state
- B-02Added dynamic pricing tables and one-click upsells so members could move up a tier without leaving the flow
- B-03Wired Stripe-triggered dunning — failed-payment retries and recovery messaging — so churn revenue recovered itself instead of walking out the door
- B-04Layered opt-out-aware retention flows across SMS and email, timed to each tier's billing cycle
05 // Outcome
Measured results
- → Measured
retention - +0%
- → Measured
churn revenue recovered - Auto
- → Measured
conditional-access offer - 0-tier
06 // The result
From the build log
- +35% membership retention
- Churn revenue recovered automatically instead of walking out the door
- Clear drop-off visibility across all three tiers
Want a system like this one?
Free · 30 min · leave with a rough scope either way