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Case 06 · GoHighLevel
Subscription Funnel
A 3-tier membership was silently losing members to failed payments with no upsells and no drop-off visibility. Stripe-triggered recovery and multi-channel flows lifted retention 35%.
GoHighLevelStripeFunnel design
+35%
retention
Auto
churn revenue recovered
3-tier
conditional-access offer
The problem
Failed payments were silently ending subscriptions on a 3-tier offer — no dunning, no recovery. There were no upsells, and the owner had zero visibility into which tier members dropped off at or why.
The approach
- →Built a conditional-access funnel for the Daily / Hourly / Anytime tiers, gating content by active subscription state
- →Added dynamic pricing tables and one-click upsells so members could move up a tier without leaving the flow
- →Wired Stripe-triggered dunning — failed-payment retries and recovery messaging — so churn revenue recovered itself instead of walking out the door
- →Layered opt-out-aware retention flows across SMS and email, timed to each tier's billing cycle
The results
- ✓+35% membership retention
- ✓Churn revenue recovered automatically instead of walking out the door
- ✓Clear drop-off visibility across all three tiers
“A 3-tier membership was silently losing members to failed payments with no upsells and no drop-off visibility. Stripe-triggered recovery and multi-channel flows lifted retention 35%.”
Recurring membership offer
Built with
GoHighLevelStripeFunnel design
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