Straight answers.

It depends on scope, which is exactly what the free discovery call is for. Most clients start with a fixed-scope Systems Audit so there's a clear price and plan before any build begins — and you keep the plan either way. From there, projects and retainers are quoted against the specific systems we agree to ship.

Primarily GoHighLevel + Stripe, because they let me build capture-to-retention systems you actually own rather than a fragile chain of third-party connectors. When a custom app makes more sense, I build on Next.js and the OpenAI stack. The right tool is whichever keeps the system reliable and ownable.

The busywork that eats your day: replying to and qualifying new leads in seconds, booking and reminding, onboarding new clients, recovering failed payments, and re-engaging people who've gone quiet. AI handles the judgment calls — intent, routing, personalization — so the automation feels human, not robotic.

A Systems Audit is fast — usually a couple of weeks. A Client Journey System or Retention Engine typically ships in a few weeks depending on complexity. You'll have a clear timeline in the blueprint before anything goes live, so there are no open-ended engagements.

Then you owe nothing. The discovery call is free and scoped to figure out whether I can actually help. If I can't, I'll tell you — and often point you toward the simpler fix. No pitch, no obligation.