Field notes
The playbook.
Practical writing on automation, AI, and the systems that let service businesses grow without more hours.
Featured · AutomationWhy Your Leads Go Cold in 48 Hours — and the 60-Second FixSpeed-to-lead is the single highest-leverage automation in a service business. Here's the math on why, and the exact flow I build to answer every lead in under a minute.Read article →
AI · 6 minConversation AI That Doesn't Sound Like a BotThe difference between an AI that books calls and one that gets blocked comes down to a few prompt and routing decisions.Read →
Retention · 5 minThe Failed-Payment Recovery Flow Every Subscription NeedsMost churn isn't people quitting — it's expired cards. Here's the Stripe-triggered flow that recovers it automatically.Read →
Attribution · 7 minYou Can't Optimize What You Can't AttributeHow to wire Google, Facebook, and referral leads into one CRM so you finally see which channel books.Read →
Systems · 4 minStart With an Audit, Not a RebuildWhy the highest-ROI first move is almost never building something new — it's fixing what leaks.Read →
Onboarding · 5 minOnboarding That Runs While You SleepThe intake-to-first-win sequence that turns new signups into active clients without you touching your inbox.Read →
AI · 8 minWhen to Build a Custom App vs. Automate in GoHighLevelA practical decision framework for choosing between off-the-shelf automation and a purpose-built product.Read →