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CS-05 // Dossier

AI Accountability Platform

A $12K/mo subscription app was bleeding members who went silent after day three. AI-routed retention flows brought them back and gave the founder ~15 hours a week back.

Exhibit // CS-05

R-02 · interface redrawn from the live build — zero client pixels

Redrawn exhibit — AI accountability platform: re-engagement line chart and silent-after-day-3 alert list with re-engaged members
Client
R-01SEALED UNDER NDA. SPECIFICS WALK THROUGH LIVE. → BOOK
Industry
Subscription accountability app
System
AI Accountability Platform
Stack
GoHighLevel · Stripe · Decision AI · SMS
Trigger
A member goes silent, or a trial nears its first billing
Metrics
Measured results

01 // The problem

$12K/mo in subscriptions was slipping. Users went silent after day three, the founder was sending reminders by hand, and half of all trials lapsed before the first billing cycle ever ran.

02 // The system

Redrawn — no client data

The system

MEMBER GOES SILENTOR TRIAL NEARS BILLINGDECISION AIREADS MEMBER STATECRISIS OR MOTIVATION?TIERED SMS JOURNEYSDAILY · HOURLY · INSTANTSTRIPE LIFECYCLE TRIGGERSCATCH LAPSING TRIALSMEMBER RE-ENGAGED

03 // The delta

Before and after go-live

Before

  • $12K/mo in subscriptions quietly slipping
  • Users silent by day three, no one noticing
  • Founder sending every reminder by hand
  • Half of all trials lapsed before first billing

With the system

  • +40% member re-engagement after going silent
  • Sessions completed doubled
  • ~15 hours a week back in the founder's calendar
  • Lapsing trials caught by Stripe triggers, pre-billing

04 // What got done

4 entries

  1. B-01Built tiered GoHighLevel workflows firing daily, hourly, and instant SMS off member behavior — silence, missed sessions, and inactivity each triggered a different cadence
  2. B-02Used Decision AI to read each member's state and branch them into a crisis-recovery flow or a motivational flow automatically, with no manual sorting
  3. B-03Wired Stripe lifecycle triggers to catch failing and lapsing trials before the first billing cycle, recovering members instead of losing them silently
  4. B-04Logged every touchpoint so flows stayed opt-out-aware and the founder could see and tune exactly what moved members

05 // Outcome

Measured results

→ Measured
re-engagement
+0%
→ Measured
sessions completed
0×
→ Measured
reclaimed by the founder
~0 hrs/wk

06 // The result

From the build log

  • +40% member re-engagement after going silent
  • Sessions completed doubled
  • Founder reclaimed roughly 15 hours a week of manual reminders
Retention Engine →Client Journey System →
CS-06 — Subscription FunnelOpen →

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