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CS-07 // Dossier

Local SEO & Conversion

Leads arrived from Google Business, Facebook, and the website with zero tracking and inconsistent follow-up. Unified CRM attribution and automated flows lifted quote-to-book 28%.

Exhibit // CS-07

R-02 · interface redrawn from the live build — zero client pixels

Redrawn exhibit — local SEO conversion attribution: Google, Facebook and website sources flowing to a booked column with quote-to-book and review stats
Client
R-01SEALED UNDER NDA. SPECIFICS WALK THROUGH LIVE. → BOOK
Industry
Local service business
System
Local SEO & Conversion
Stack
SEO · GoHighLevel · Google Business
Trigger
A lead lands from Google, Facebook, or the website
Metrics
Measured results

01 // The problem

Leads came in from Google Business Profile, Facebook, and the website with no tracking at all — no way to tell which source actually booked. Follow-ups were inconsistent, and reviews trickled in slowly.

02 // The system

Redrawn — no client data

The system

GBP · FACEBOOK · SITEEVERY CHANNELUNIFIED CRM INTAKECALL TRACKINGSOURCE ATTRIBUTIONQUOTE FOLLOW-UPSFIXED CADENCEBOOKED + REVIEW REQUEST

03 // The delta

Before and after go-live

Before

  • Leads from GBP, Facebook, and the website — zero tracking
  • No way to tell which source actually booked
  • Inconsistent follow-ups, reviews trickling in slowly

With the system

  • +28% quote-to-book conversion
  • +60% increase in 5-star reviews
  • Every lead tracked and attributed to its source

04 // What got done

4 entries

  1. B-01Built service-area landing pages mirrored to the Google Business Profile so local searches landed on matching, conversion-focused pages
  2. B-02Fed every channel into one unified CRM with call tracking and source attribution, so each booking traced back to the campaign that earned it
  3. B-03Automated quote follow-ups on a fixed cadence so no lead went cold between quote and decision
  4. B-04Triggered review-request flows right after positive touchpoints to accelerate 5-star reviews

05 // Outcome

Measured results

→ Measured
quote-to-book
+0%
→ Measured
5-star reviews
+0%
→ Measured
leads tracked + attributed
0%

06 // The result

From the build log

  • +28% quote-to-book conversion
  • +60% increase in 5-star reviews
  • Every lead tracked and attributed to its source
Full Buildout →Systems Audit →
CS-08 — Service Business PlatformOpen →

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