Dead-Lead Revival Engine

The problem

Hundreds of old, unworked leads sat dead in the CRM. Manual reactivation never happened, and there was no safe way to re-message them without colliding with live campaigns.

The approach

• →Built a one-shot 30-day drip — 7 SMS and 8 emails on a paced schedule — that works the entire cold list end-to-end with no manual effort
• →Ran AI intent detection on every reply, pulling positive-intent leads out of the drip and handing them to the AI booking concierge to close
• →Wired an automatic booking-exit so a booking on any calendar removes the lead from the campaign and tags the win
• →Added a day-30 sunset that hands non-responders off to an ongoing quarterly reactivation track instead of abandoning them
• →Ran a cross-pipeline isolation audit so the revival campaign never double-messages or fires other live workflows
• →Documented a tag taxonomy, a CSV import runbook, and an 8-scenario end-to-end test plan to validate the whole flow before launch

The results

• ✓100% of the dead list worked automatically, end to end
• ✓Hot replies routed straight to booking with no manual triage
• ✓Zero cross-campaign collisions, validated by an 8-scenario end-to-end test plan
• ✓Non-responders handed off cleanly instead of abandoned