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Case 01 · GoHighLevel

AI Booking Concierge

An always-on AI front desk that answers every SMS and email lead, qualifies them, and books the right class automatically — no human in the loop.

GoHighLevelConversation AISMSEmail
0
leads left waiting
5-calendar
auto-routing by age
19-case
QA suite before go-live
Anonymized dashboard illustration for AI Booking Concierge

The problem

Inbound leads arrived at all hours across SMS and email, and front-desk staff could not answer fast enough. Families with kids of different ages needed different programs, and slow or after-hours replies quietly lost trials.

The approach

  • Built a GoHighLevel Conversation AI agent that runs SMS and email in full auto-pilot, replying to every lead without waiting on a human
  • Routed each lead into 5 age-segmented program calendars with deterministic tie-break rules, so a prospect never lands in the wrong program
  • Handled multi-person family bookings in a loop — each family member booked in sequence, with lead and trainee data captured to CRM custom fields on every booking
  • Locked scripts for pricing deflection, common objections, and a verbatim self-disclosure rule, with human-handover triggers for medical, hostile, billing, or edge-case messages
  • Added a context- and opt-out-aware follow-up ladder for leads who go quiet, backed by a knowledge base and a 19-case QA suite that validated behavior before go-live

The results

  • No lead left waiting — every inbound answered instantly, day or night
  • Every prospect qualified and routed with zero human review
  • Wrong-program bookings designed out, and the front desk freed from repetitive booking chat

An always-on AI front desk that answers every SMS and email lead, qualifies them, and books the right class automatically — no human in the loop.

Local martial-arts academy

Built with

GoHighLevelConversation AISMSEmail

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